Describe what is visible
Start with the object, view, material, color, or useful detail actually shown.
Free tool · image alt text generator
Generate alt text that describes the product image instead of repeating keywords.
Describe what is visible, who needs the information, and the product context. Get an editable alt-text suggestion with a reminder about decorative images.
Free result in about 30 secondsNo email requiredClear next steps
One focused reviewInputs in. A useful next decision out.~30 sec
Pulse reviewNo account
Start hereGenerate alt text
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The practical guide
What this check is really for
Alt text is part of the image's meaning, not a second keyword field. The generator helps a merchant describe what is visible and decide when an image should remain decorative.
Use product context sparingly
Include the product name when it helps identify the image.
Respect image roles
Decorative images should not receive invented descriptions.
Check every variant
A suggestion for one angle may be wrong for another image or color.
Worked example
A useful result starts with a specific situation.
A side-profile product photo shows a wide toe box and a white sole on a neutral background.
Product name and visible image details.
One concise, editable alt-text suggestion.
The generator cannot see the image itself, so the supplied description must be accurate.
Before you act
Avoid the shortcuts that create a worse page.
Use this when you need an accessible image description starting point, not an automated vision audit.
Common failure modes
- Stuffing keywords into alt text.
- Describing details that are not visible.
- Using the same alt text for every gallery image.
See whether the inputs give a useful starting point.
Know which evidence is present and which needs work.
Leave with a practical edit or measurement plan.
How this tool works
A useful answer first. A product conversation second.
Pulse's free tools are deliberately narrow. They do not pretend to replace a live crawl, a provider's answer, or an experienced Shopify operator.
They help you identify the next question worth asking. If you want the recurring workflow—tracked questions, store context, reviewable fixes, and measurement—that is where Pulse fits.
Should alt text contain keywords?
Only when they accurately describe what is visible. Do not turn alt text into a keyword list.
What about decorative images?
Decorative images generally need empty alt text rather than invented descriptions. Confirm the role of each image in your theme.